Dating site strategies match eharmony
As with any platform business, e Harmony relies on having lots of people in its database.
Having more people to choose from makes it more likely that the site will find a good match.
They’ll even give you a free gift if you’re one of them.
More than half a million people and counting who met on e Harmony and became a couple have tied the knot.New research by Hanna Halaburda, an economist at the Bank of Canada and former Harvard Business School professor, Mikolaj Piskorski, professor of Strategy and Innovation at IMD Business School in Switzerland, and Wharton marketing professor Pinar Yildirim finds that not only can companies offer limited choices to consumers and still successfully compete with their peers, but may also be able to charge more.“You want to satisfy the customer and you want the customer to find the best possible match, so the idea of limiting options at first sounds really counterintuitive,” Yildirim notes.“The secret sauce of e Harmony is that it does not allow you to browse; it gives you a limited number of choices.His revelation lead to the birth of the site and the creation of e Harmony’s famous matching system.
The system is based on a complex matching method developed through extensive testing of married individuals.So you have fewer choices, but so do the people with whom you’ve been matched.